As we scale production of our interactive series – we fill initial content gaps with zero-media mini-series from the character worlds our players love.

A key question is – if players binge your interactive seasons, how will you engage them between the rollout of future seasons?

Our solution is through daily re-engagemnt with super-scalable and sticky content – we call our 'minis'.

Unlike our interactive seasons that unfold across the whole phone. Zero-media minis takes place exclusively on a chat app.

Decisions the player makes in hero content seasons unlock ‘easter egg’ minis – increasing the re-playability of hero content & gamifying minis as 'achievements'

Minis exploit the character worlds players love from our hero content through flashback & flashforwad chat stories.

(If Breaking Bad is our hero content – Better Call Saul and El Camino would be our mini-series)

Mini-series content is bitesize – no more than 5 minutes – but we treat them like vignettes. Getting to the heart of character's players already know.

• Hyper-scalable: zero media production to generate. 3 months runway in 3 days (released twice weekly on our platform)
• Sticky: exploiting the characters players know and love. Test shows 90% players were re-activated by mini-series content
• Replayability: decisions the player makes in hero content seasons unlock ‘easter egg’ minis – increasing the re-playability of our hero content & gamifying minis as 'achievements'