Story game leaders
Pocket Gems (Episodes)
Pixelberry (Choices)
Nanobit
Chat fiction leaders
Radish Fiction
Hooked
Tapas Media
Wattpad
Direct competitors
UNRD
Kaigan Games
Guts United
Everbyte
Story market leaders: bitesize, shallow, cheesy
- Market leaders in story games and chat fiction are serving a narrow audience – animated, bitesize and cheesy – teen-focused content
- Highly competitive market for lookalike games – market leaders forced dedicate 40/50% of rev on UA
- Not easy for story game market leaders to pivot to mobile-based interactive entertainment – as this market grows
- First-generation storytelling apps now coming to maturity ($1.5BN in acquistions in Q1 2021)
Why we're not worried about our direct competitors
The mobile-based interactive entertainment market is the next-generation in storytelling apps and as yet there are no clear frontrunners. Competitors are doing interesting work but no one is building a platform for deep-interactive stories.
Our most visible direct competitor is UNRD. We both create phone-based stories with live-action media content. However, UNRD has built a real-time entertainment platform not a story game platform.
- UNRD: As a user, you watch a story unfold on a phone in real-time over several days. You are not a character in the experience, controlling the narrative with your choices. The narrative is also contained largely within the chat app of a person's phone
- ElectricNoir: the ****player is the lead character in the drama. The player engages with other characters and controls the narrative. The narrative takes places across a complete phone with interconnected apps
- UNRD’s simpler, non-interactive content has optimised their initial execution speed/capacity. However, this has come at the expense of it’s stickiness.
- Our bitesize content: mini-series is more similar in format to UNRD – and is an important part of our strategy to reach a position of continuous content.