Story games apps exited $1.5BN in value in Q1 2021

The relatively new category of narrative games on mobile is growing fast, with record value in transactions in Q1 2021.

• Radish Fiction acquired for $440M
• Wattpad acquired for $600M
• Tapas acquired for $510M

This is the 'first-generation' storytelling apps coming to maturity (non-interactive, text-only, bitesize). ElectricNoir is the next generation – interactive text and media, episodic.

• 10% increase in audience retention 2020/21
• Market leaders Episode Interactive $10m monthly rev 2020/21
• Category is 70% women – 25-40 age bracket are emerging power consumers

Women – 25-40 – are the power consumers in narrative games on mobile

Evergreen content: market leader Hollywood Story has seen high and stable engagement for several years. 1.8m monthly downloads 2021 vs 1.1m monthly downloads 2020

Film & games intersection on mobile