Before launching season 1, we proved that our high quality interactive content demands a premium in willingness to spend and a superb CPI.
Over Feb 2021, we monetised season 1 for $5 per episode and invested $1K in UA. Here are the topline results:
cost_Dead Man's Phone_2021-02-15.csv
Dead Man's Phone $0.90 CPI Jan-Feb 2021.csv
Our exceptional organic (blended CPI of $0.10) sets us apart from story game market leaders who have to dedicate up to 40-50% of gross rev on UA
During this monetisation test, we sold season 1 of Dead Man's Phone at a premium price point of $5 per episode ($25 per season). Episode 1 was free and the subsequent episodes were paid. Here are the key metrics.