Our proprietary story game engine is our most valuable asset. This engine has been built by some of the smartest minds in mobile games development. Our core design principle has been simplicity & accessibility.

“Collaboration is key. We build our tools creator-first – that means working intimately with the content team from the beginning to design tools for their needs.” Technical Lead, Danny Gallagher (past: ustwogames, voodoo)

We are now able to on-board non-tech writers from film & TV in a matter of days.

Automation of the content creation process is an important factor. Our interactive format is repeatable and our data-driven approach shows us just how to scale sticky content in this format.

Our phone-first story game engine

Third parties: major IP holders and global production houses

As we scale out content we can easily open our engine up to major IP holders. The police-procedural format of Dead Man’s Phone, for example, can be repurposed for any police drama IP.

"Allowing players to star in the next season of Line of Duty or The Bodyguard is a powerful value proposition." CEO Nihal Tharoor

We believe high quality IP will accelerate mainstream adoption of the phone-first interactive medium.

To secure these IPs we are building in a quantitative and qualitative approach. Qualitative benchmarks such as BAFTA and WIRED recognition are important. However, demonstrating through thousands of data points and analytic hooks how to produce sticky content in this phone-first format is vital.

We are currently in talks with BBC and leading production houses to secure major IP.