The KPIs around Season 1 of Dead Man’s Phone have been phenomenal and are what allowed ElectricNoir to raise venture capital from world leading investors.

📈 US-led organic – half a million installs with zero user acquistion costs

Our organic traction has been outstanding. We launched Dead Man's Phone on iOS and Android in 2021.

• 600K organic installs on iOS and Android – zero UA spend
• US-led organic traffic
• 70% women 25-40 – high value audience

🤳🏼 High engagement: 75% episode completion rate, 95% episode continuation rate

There are six episodes in season 1 of Dead Man’s Phone – each approx 1hr long. We have seen above benchmark engagement through this content.

• 50% completion rate of episode 1
• 75% avg completion of subsequent episodes
• 95% of players who finish an episode, start the next one
• 40% of players who complete episode 1, complete the whole 6hr hour season

👏🏼 Industry recognition: BAFTA-nomination and WIRED acclaim

ElectricNoir has received great detail of industry acclaim. Here are some of the highlights:

"Dead Man's Phone is reinventing gaming for the crime podcast age" WIRED