Problem:

The demand for interactive shows is mainstream, but the current Netflix model is flawed

The problem with the interactive movie is that interactivity is not authentic to the medium of cinema.

Despite several interactive specials, Black Mirror’s Bandersnatch remains the only breakout success using the interactive movie format.

This is because the 'interactive movie' is a contradiction in terms. The medium of cinema was conceived a century ago as a fundamentally 'lean-back' experience – shoehorning interactivity into it now will always feel unnatural.

The key is not to build in the interactivity, but to find a medium that has it already in its DNA.

And there is only one medium that humanity interacts with every minute of every hour of the day – our phones.

Solution:

Interactive shows which simulate the interactive world of our smartphones and apps

In our police-procedural interactive show, Dead Man’s Phone, the player has a news app that reports on who they arrest, a maps app where they can track the live location of suspects, a social media app where they can launch a viral campaign – and even a Zoom app to conduct remote police interviews.

This is phone-first.

Interactive stories that use the interface of our phones as the vehicle for narrative.

The phone-first medium can be exploited across a broad range of genres and delivers on the intersection of film, tv & games like no other experience.

There are three pillars to its success**:**

1. Accessible: Easy to pick up and intuitive for all demographics
2. Scalable: Low production cost with evergreen and highly scalable content
3. Immersive: User becomes lead character in powerhouse drama

Next page: The Game