Before we founded ElectricNoir and raised institutional investment, the world of venture capital was pretty obscure to us.
Allow us to briefly outline what it means to raise venture capital as opposed to other forms of investment – and why that should factor into your decision to join us!
A company can only raise venture capital if they can convince a VC they have billion dollar potential.
Venture capital is all about outsized returns. Whilst an 'angel investor' would be pleased with x10 return on their investment, a VC firm would consider that falling short – venture capitalists are targeting x100 or even x1000 return.
Companies that deliver on returns of that magnitude are known in VC speak as 'unicorns' – and unicorns are what fuels the whole venture capital enterprise.
Moonfire Ventures has led a major round of venture capital into ElectricNoir.
The founder of Moonfire, Mattias Ljungman, is a veteran VC who in his career has invested into several start-ups that have gone onto to become billion dollar companies – such as Klarna, Supercell & Peakon.
Mattias believes that ElectricNoir has this potential – to transform the media content industry with our scalable, accessible and immersive interactive format. To deliver on the intersection of film & games.
Moonfire Ventures recently launched their fund and was covered in Fortune magazine (featuring an ElectricNoir namecheck).
When a company takes venture capital they are committing themselves to rapid scale and growth. In the case of ElectricNoir, we are aiming to rapidly scale out interactive content in our phone-first format to become a powerhouse entertainment platform.