The proposition for our business and interactive story platform.
Electric Noir is building a story game platform / production house that delivers on the intersection of film, tv & games. Our phone-first format is the most accessible, scalable and immersive interactive entertainment ever conceived.
Our entry point has been the global true crime industry – Dead Man’s Phone is an interactive crime drama where you, the detective, investigate and solve murders through the smartphone of victims.
Our story game platform has the potential to upend the media content industry for three key reasons:
Easy to pick up and intuitive for all demographics
If you know how to use a smartphone, you intuitively understand our interactive story format. Our story games simply reflect the interactive world of our smartphones. This means our content is accessible across all demographics and the interactivity is natural to users.
Data point: 80% of our players consider themselves crime fiction lovers not mobile gamers
Low production cost with evergreen and highly scalable content
Our interactive format reflects the make-up of a smartphone – approximately 80% text and 20% other media content (handheld photos, videos, audio). The media content must be low-production quality to feel authentic and immersive. This is the most scalable format of interactive storytelling ever conceived – and of course all our content is evergreen.
Data point: $25K for all media in our 9-hour interactive season vs $5m for low-budget Netflix season